Whether we like it or not, Apple is now in the business of collecting our personal data. The exact reason why isn’t clear, but it has no shortage of experts speculating about what caused the recent decision. Let’s face it, no one really loves the idea of having personal data being filed away by a corporate conglomerate – but it is happening. The questions we ask Siri, the apps, music and games we buy, purchases at retail stores, and all our contact information are now being filed away by Apple. In fact, Facebook recently made the data they collect on its users available for download in light of the Cambridge Analytica scandal. Wait a minute – what’s going on?
Everything you need to know, and more, is now on Apple’s website. Everything except an explanation of why it’s happening now and not a year ago. The justification gaining the most ground is the very recent European Union (EU) rule implementing the General Data Protection Regulation (GDPR) for its citizens. Apple has yet to agree the timing may be suspect, insisting the data they now collect is used to protect its users and not something sold to advertisers. So why Apple and why now?
The answer to that question requires a quick look into how the GDPR works. This new regulation began in May of this year and the goal is protecting personal data for those citizens of the EU. However, the GDPR doesn’t just apply to those living in the EU. The tentacles reach far beyond. And while it's still being analyzed, it is largely believed that the GDPR requires that same protection no matter where on earth an EU citizen may be visiting. That’s a tall order for compliance by non-EU countries like the U.S.
The GDPR demands other countries throughout the world to adhere to data protection for all citizens with an EU birth certificate and residing in an EU country. Should a non-EU country fail to protect GDPR protocols, a hefty fine or sanction will follow.
Just before the GDPR went into effect, Apple made public that any citizens of Europe and other countries could download the information Apple collects on them. Just recently in the U.S., Apple customers can now get the same information. One quick trip to the Apple website provides pages of reasons why, definitions of the personal data they collect with different devices, and how to download data they’ve collected on you.
On their website, Apple maintains, “We’re committed to keeping your personal information safe. That’s why we innovate ways to safeguard your privacy on your device, why we’re up front about how we personalize your experience, and why we equip developers with the best tools to protect your data.”
At the least, it’s a controversial decision. Apple believes that protecting its customers’ data is the right thing to do, giving users full disclosure of the data they collect. Cybersecurity experts are left wondering if the true motive behind Apple’s data collecting is to avoid GDPR sanctions and fines that could lead to millions of dollars. Or, is it simply recognition of where the future of personal data collection is going? At the moment, a lot of Americans are still waking up to Apple’s new data collection policy. You can rest assured there’s no shortage of experts waiting to weigh-in on it. Stay tuned.
In the meantime, make sure you read all those new privacy policies you’re being sent. That’ll help you be in the know on what is being collected about you.